Will You Miss This Opportunity Too?
If you are running a business or a company, this post is exclusively for you. Over next couple of minutes, I am going to tell you the most important growth factor for your business. Irrespective of your domain expertise or your product values, if you provide poor focus here, your business might not be reaching the strata you are dreaming of.
When was the last time you got in touch to all of your customers personally and asked them how they were feeling about your product or service? I’m not talking about a boring email for customer feedback (88% of them will be not opened at all) or some customer satisfaction survey. Trust me, even you’ll hate to fill up a five page long customer satisfaction survey just because you have bought your favorite iPhone X last month.
If your answers to the first question are like — very recent time (may be a week or so) and Yes (covered all of them), then this is fantastic. Your business is going to rock and never worry about it’s future. But if any one of the replies comes out as negative, there is something serious to worry about. You need to rethink twice about your customer relationship strategy.
But what if your business has hundreds or thousands of customers (or even millions may be)? Can you afford to take a call to connect to all of them personally on a regular basis (even if you hire a bunch of employees for that)? The answer would be ‘No’.
Fun Fact: — “82% of consumers have stopped doing business with a company because of bad customer service”.
Surprisingly, it is only the handful of businesses who are flourishing like hell, have mastered the art of connecting their customers on a personal level. They provide instant customer gratification. They provide immediate customer response.
“A satisfied customer is the best business strategy of all” — Michael LeBoeuf
The secret is not a secret at all. In digital age, when almost everyone uses smartphone and are connected via messaging apps all the time, this is the best platform to reach out to your customers on a personal level. Customer service automation is the key for customer satisfaction -this is the new CRM strategy.
People would love to chat a while with your brand in Messenger apps rather than reading an email. They can read and respond to your new offers, plan and buy products, reserve and book services, register for new membership, ask question about your product and so on. This is a fantastic opportunity to connect to your customers on a personal level 24/7 which was never existed in the history of business.
So go and adopt the industrial revolution 4.0 strategy — be the market leader in digital marketing automation and put yourself in the top 2%-3% of the businesses who are trying to run monopoly with such a simple but elegant solution. This is your time now. You need to decide whether you would let that opportunity pass too or adopt it to make your dream come true.
