Build 6 Figure Business with WebAR based Digital Advertising
Introduction
The global digital advertising market reached a value of nearly $374.2 billion in 2020, having increased at a compound annual growth rate (CAGR) of 15.7% since 2015.
The market is expected to grow from $374.2 billion in 2020 to $763.6 billion in 2025 at a rate of 15.3% (source — ResearchAndMarkets).
Digital advertising delivers promotional content to users through various online and digital channels such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences. Digital advertising allows companies to reach the right people with the right message at the right time, thus generating a better return on investment.
The digital advertising market is segmented by industrial vertical into media and entertainment, consumer goods & retail industry, banking, financial service & insurance, telecommunication IT sector, travel industry, healthcare sector, manufacturing & supply chain, transportation and logistics, energy, power, and utilities, and others.
Factors that could hinder the growth of the digital advertising market in the future include stringent regulations, intense competition, and security challenges and data collation.
Recent Digital Advertising Trends
Since last couple of years, users around the globe are noticing more hyper personalized digital advertising where brands are investing more money. The trend is not going to stop very soon because of the simple reason. WebAR digital ads can create hyper personalized experience with up to 85x user engagement. This surpasses user engagement results against any traditional advertising and marketing methods available so far (Source — PostIndustria).
How Does It Help My Business?
As a digital advertising agency, it is easy for you to start offering web based Augmented Reality services. You can subscribe to any WebAR agency of your choice. Most such SaaS work as no-code or low-code DIY platform which means if your client has a creative idea, you can launch a new WebAR advertising campaign pretty easily.
But you can also hire external developers for more professional approach since the associated cost is very low. When you offer the final services, you can sell such WebAR advertising campaign to client between $5000-$20000 each where your development cost could be between 20%-30% of the selling price. Of course it is based on complexity. The more complex and creative as ad, the cost can go higher easily.
This is a very profitable business model since WebAR advertising can save a ton of money for client for many reasons:
✅ High lead conversion guarantee (up to 10x more conversions)
✅ Create once, works everywhere — Mobile, Desktop, TV and other medias
✅ Low cost (10x cheaper than AR apps) advertising strategy
✅ Fast launcing facility (create within days) — outrun competitors
✅ Universal performance overview from different medias
✅ 3.9B compatibe devices will make it easy to spread viral ads
With only few days of development time, your agency can easily deliver 4–10 such WebAR digital ads within a month. This can soar your monthly revenue somewhere between $80,000 to even $100,000 or even more. If you are running a significantly bigger digital advertising agency with enough client base, the revenue can be easily 2x-3x than what we are projecting here.
Here is a list of Web Augmented Reality platforms that you can consider to use for your next digital advertisement project:
- 8th Wall (Acquired by Niantic) — Starting price $99/month
Commercial plan begins from $1250/month - ZapWorks — Starting price $65/month
- Vossle — Starting price $100/month
- Blippar — Starting price $150/month
- Marvin XR — Starting price $59/month
- XR+ — Starting price $110/month
- Aryel — Starting price $82/month
Source: SourceForge
There are new startups coming up with WebAR offerings but mostly rely on the engines of the above WebAR platforms and resell their services. That is why their price is most likely higher. It is always better to build things on the original WebAR platforms.
Conclusion
Build your WebAR based digital advertising business in 2022 and move towards achieving a six figure revenue. WebAR is in the same state today that mobile apps were there in 2010. It will rule the next decade because 3D augmentation is the natural evolution of internet and we have reached there just now.
I share weekly newsletter on Web Augmented Reality. My focus is to help people to start their own business and find niche srategies to monenize using WebAR. Subscribe to my weekly newsletter to learn about most effective ways to grow your career using WebAR.
